WHAT CAN STORYTELLING DO FOR YOU?

Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs … and getting the results we want.

The right story can help you: nail a job, interview, earn a raise, close a sale, build trust with an employee or colleague, strengthen relationships with customers, become a more comfortable networker, win over a skeptic, rally a team, align people with a strategy, promote your brand, raise a toast, deliver a eulogy, get out of a speeding ticket, and more ...

WHY THIS BOOK?

The market is flooded with a dizzying array of books, experts, and resources on business storytelling. This book cuts through the hype to clarify and demystify the storytelling process.

Unleash the Power of Storytelling offers step-by-step instructions for finding, shaping and telling powerful stories. You’ll learn about the essential ingredients that go into any good story and how to avoid common storytelling pitfalls.